Whether you accept it or not, your business needs full-fledged printed marketing materials to grow rapidly. When it comes to print-based marketing, the first thing you need is the services of a reliable print shop. All printing services produce printed or copied materials from a digital source or an original hardcopy form. Every printing enterprise has multiple expertise, ranging from brochures, business cards, letterheads, order forms, and receipts. Therefore, a professional printing service will handle each enterprise individually, from the designing to the printing process, to meet their specific requirements.
The printing companies can also come in handy when it comes to designing flyers, logo designs, brochures, and advertisements. They know how to think out of the box and provide everything from customized wearables, drinkware, staff name tags, and other promotional items at an affordable price than a person can think of. Printing professionals pave the path to set a small business and for their promotion.
It’s a hard pill to digest when it comes to sending projects to printers; even the best designers break out in cold sweat. It might look like a cakewalk but planning for perfect colors, maintaining ideal image quality for professional printing, perfecting bleeds are only among some of the things mentioned.
Planning For Perfect Color Print
The most common issue in professional printing services is sending your printer graphic designs that are in the wrong color space. I mean that color space is the set of colors that can be reproduced or displayed in a medium. A computer uses RGB color space to display the colors on a computer screen, whereas a printer uses a CMYK color space. When you send your files to printing services, they convert them from RGB to CMYK. Why? Because it lets you control the printed appearance of your files.
Most of the colors produced in the printing process are the combination of four primary colors cyan, magenta, yellow and black. But sometimes, a client may need a particular color, and matching colors ideally is not an easy task. Consistent color matching is what separates good printers from the rest. You can also order the spot color for the project in hand.
Draft Image Quality For Professional Printing
Low-resolution images produce plain, hideous, and ill-favored printing. One must plan for the final output at the very beginning of the project. Printed images always look better with high resolution. Resolution describes how many pixels are there in the image, and before printing, one must convert the image data into dots per inch (DPI). DPI determines the printed quality of the image. Printers produce 300 DPI images, besides computers have 720 DPI images. Be sure to check your image for printing quality and ensure that it is 300 DPI or above that.
Resampling of an image changes the resolution of the image unintentionally. In the image’s down-sampling size, data is removed from an image, while in up-sampling, the picture is enlarged, and data remains there. Printing services avoid up-sampling, which results in poor image quality. Vector images are easily changeable without the risk of losing data; therefore, are the best fit for commercial printing.
How To Plan Bleed?
In simple words, bleed can be defined as the area that is to be trimmed off. Bleed is printing beyond the edge of the paper, where it will be trimmed off. It is used to avoid white strips at the edges of the paper when cut to size. Bleed describes a print project that has artwork up to the edges. Margin is the space between the edge and safe zone of the paper. The margin makes sure that your artwork has enough space that it doesn’t get chopped off.
Choose Paper Type
The different types of papers used are as follow:
A higher weighing paper is thicker also sturdier. Higher-weight papers are an excellent choice for business cards, tags, and catalog covers. Printing services use lightweight papers for brochures, envelopes, and interior pages of a catalog. The other type of paper is premium which is used for legal documents or formal invitations. Coated paper can be used for brochures, some business cards, and higher-end marketing pieces. Uncoated paper is more porous and is a perfect choice for menus, industrial stickers, and anything that must withstand.
Exporting Work To The Printer:
When packaging InDesign files for a professional printer, make sure you package and zip the InDesign file and provide that to a printer. Provide all the images and fonts, not just the Indd file.
When exporting a document from InDesign, don’t forget to include all the pages and export the documents in pages, not spreads.
Now exporting your press-ready file for the printing company is easy in all modern layout and design programs. You may export the entire project, including images, fonts, and other elements, or usually, you’d export everything into a pdf.