Basic Tools Your Small Business Need For The Brand Identity

by admin

Covid-19 caused absolute havoc in our life. All the physical or person-to-person work turned into digital work, and we all worked from home (WKH).  Most businesses, including small-sized and multi-national companies, got closed, and only a few of the businesses managed to survive during these uncertain times.

Besides, many companies fired hundreds of employees at a time to keep their work sustainable. However, this resulted in massive unemployment. But there is a saying that in the middle of difficulty lies opportunity. Similarly, unemployment created an opportunity for people to work for their passion or get a job of their interest. We’ve seen a considerable rise in eCommerce during this period as many unemployed people, who had nothing to lose anymore, started budget-friendly online businesses as per their expertise.

These start-ups include food delivery services, banner design services, logo design services, online seminars and lectures, online gym classes, etc. The covid-19’s burden is still on our shoulders as the world is currently facing the third layer of the deadly virus. We don’t know when this pandemic will leave us. So, if you are working on a small start-up, the following tools will help you gain command in the industry.

What Is Brand Identity?

Brand identity is similar to your ID, which introduces your business to people and tells them what products or services you are selling. It makes customers remember your brand whenever they need a product or service you are selling. However, it isn’t easy to create a brand identity. Sometimes you want to represent a positive brand identity; instead, you conveyed a negative brand image. Sharing a unique and positive message about your brand is the only effective way to develop a strong brand identity. Following are some tools that you should utilize to build a strong brand identity:

Visual Content

There is no denying that memorizing visual content (images and videos) is easier to understand than text-based. So, you need to generate content that is visually unique and eye-catching, easily understandable, exclusive, and interested for your target audience for better and rapid growth. In this way, there is more chance that your audience creates a good perception of your brand, and it is consumer perception on which your brand identity depends. You can use various software and apps like Photoshop, Illustrator, Canva, Pixlr, etc., to create excellent visual content. You can start free on these apps, but you need to pay if you want to explore premium features.



A logo represents the business. It’s the first thing that people look at in your brand and make an image of your business. It helps a consumer to understand your brand at a glimpse. A strong logo with its intrigued font, color, and style can more explicitly deliver its information. There are multiple ways to design a logo, like you can make it free with DIY logo-maker apps, or you can hire logo design agencies that offer various paid logo design services. It entirely depends on your budget and what you think will work best for you.


Typography is the arrangement of letters and text, which involves font styles, appearance, and structure that create a provoking emotion and express a peculiar message. The typography provides a persona to your brand. It can give your business a happy, soft, mysterious, humorous, excited, or any other characteristic to your brand. So, your typography should resonate with the product, and it will give your brand an intrigued personality. We suggest you prefer reliable logo design services over the online logo generator. You need a professional designer who can create a unique custom logo with a perfect combination of design, color, and typography.  

Email Marketing

Sending a commercial message to your potential or current customer is a good source of getting a good return on investment (ROI). It will be beneficial if you only send personalized email to your customer, giving customer understanding about your small business. Studies show that email marketing gives you four times higher ROI than other digital marketing networks. So, it is an excellent strategy for marketing campaigns and brand identity for your business.

Social Media

We all know that more than half of the world’s population uses social media, making it an excellent tool for brand identity development. You can use various apps like Facebook, Instagram, Twitter, LinkedIn, Skype, TikTok, and Snapchat to deliver your content and win new customers rapidly.


In this digital age, your business must need a website to make an impact. Best Web Developer. A good website has a user-friendly interface, engaging and compelling content, and ease of access to information. Besides, it should represent your products or services clearly and tell the audience how your brand can value their lives. What’s more?

To take your site to new heights, you need a creative custom logo, and you can’t get one without professional logo design services. So, stop wasting any more time and start working on your business website.

You may also like

Leave a Comment